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Jason and Caroline Zook both ran their own successful businesses for years before combining forces to create Wandering Aimfully. This "un-boring coaching for intentional online business owners" has grown from $0 to $10k in MRR in just under a year, but it wasn't without challenges. Jason and Caroline share some of the challenges they've faced growing Wandering Aimfully and some of their previous businesses. They as show how to approach business through experimentation and how to create a business that is authentic, unique, and still provides value to your audience.
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